friluftsliv

>> FRILUFTSLIV

A promotional day for the iconic showroom to be moved to the outdoors

experiential design

IKEA

awarded COMMENDED - Creative Conscience '21

>> WE SPEND MOST OF OUR TIME INDOORS, FUELING OUR STRESS, ANXIETY, AND DEPRESSION, MAKING US FEEL MISERABLE.

Ikea - a company that enhances the indoor stay - is taking responsibility for changing how we spend our time by celebrating and encouraging people to explore the outdoors. We created a promotional day for those who visit the stores. To be able to get discounts, they'll have to explore the new outdoor showroom. The more time they spend on it, the less they pay.

Receive manifesto_

>> Scan QR code <<

Our world offers many beautiful experiences.
Yet we spend most of our time inside
missing out on the beauty of the fresh air.

We decided we had enough
of people turning their backs on the outdoors.
We don't only want to specialize in making prime indoors
but also to make sure you become and stay healthy.

We promise you will fall in love

with the romanticism of our roots.
With its unexpected charms
and the simpleness of the world.

Friluftsliv -
is when dreaming of mountains isn't enough.
when laying on grass and counting stars brings a smile.
when passion to the outdoors bleeds through your heart.

Treat yourself to a Friluftsliv day.

>> Head into the journey <<